Unique Japan experiences crafted by locals, designed for you.

Welcome to Yutori — Experience Japan Your Way.

our approach

Yutori simplifies travel planning by crafting custom Japan journeys based on your unique interests.

Founded by two friends who call Japan home —Yutori blends local knowledge with an international perspective. We design custom journeys rooted in yutori— which is Japanese for the art of traveling with space, ease, and intention.

We go beyond the tourist trail, blending iconic sights with hidden gems and authentic local connections. From serene countryside escapes to vibrant city adventures, we tailor each trip to your rhythm—whether you’re traveling solo or across generations.

Behind the scenes, we manage the details—accommodations, transport, coveted reservations, and cultural encounters—so you can focus on what matters most: your unforgettable journey.

Overview of our services

We offer travel solutions to match your specific interests, travel style, and level of support needed.

  • Every detail covered—full-day itineraries with curated accommodations, dining, transport, and experiences.

  • We curate and book Japan’s best ryokans, hotels, and rentals—tailored to your taste, budget and needs. Through our industry partnerships, we secure complimentary amenities and upgrades whenever possible. We are FORA certified agents and proud partners of Virtuoso.

  • Yutori crafts private tours in Tokyo and surroundings areas, and connects you with top local guides and experiences around Japan.

Explore Our Services

Testimonials

  • — Jessica & Beau, San Diego

    Our spring break trip to Japan exceeded all expectations! Traveling alone with my 11-year-old son, Yutori created the perfect itinerary. I savored Ginza fashion, sushi, and temple gardens while my son was thrilled by Harajuku, sumo wrestling and especially teamLab. Watching him experience these firsts was magical. The kimono photoshoot gave us forever memories, and moments of kindness by locals brought us to tears. Yutori was available for anything we needed - I’d use them for every vacation if I could! Truly a blessing we will never forget.

  • — Lesley & Richard, Philadelphia

    Yutori demystified the big overwhelming Tokyo into an accessible, exciting, city! Being locals gives them the advantage of intimately sharing the city with their guests. In three days, we managed to do a multitude of the highlights which included eating at some of their favorite off-the-beaten-track haunts.

    In planning our visit, Yutori not only planned Tokyo, but offered invaluable unique suggestions of where else to go and what else to do.

    Laura personally toured us around, and is an on-the-ground expert who you want to plan your exciting Japanese experience… she will make it special, and go the extra mile.

  • — Penny & Prem, San Francisco

    Our Japan trip was fantastic thanks to Yutori's planning. They created the perfect mix of famous sites and hidden local spots—we loved the Nakameguro Festival and even witnessed a special ceremony at Meiji Jingu Shrine.

    The practical help made our trip so much smoother: pre-booked train tickets, restaurant recommendations (that gyoza place in Harajuku was incredible!), and their easy-to-use digital itinerary kept us organized throughout.

    What impressed us most was how they balanced our schedule: busy enough to see everything we wanted, but with enough breathing room to enjoy each place. Their personal knowledge of Japan gave us experiences we simply couldn't have found on our own!

  • — Dustin & Brooke, Kentucky

    Thank you so much for helping us plan an amazing trip to Japan! Your Tokyo recommendations were spot on - we loved the peaceful walk through Meiji Jingu, the cherry blossoms in Nakameguro, and the fun of designing custom T-shirts at Uniqlo. One of our favorite meals was the sushi meal after Shibuya Sky - unforgettable!

    Your guidance made everything from dinner reservations to customs so much easier. We felt so much more confident traveling thanks to Yutori!

  • — Dipa, London

    Yutori's commitment to sustainable tourism really stood out. They prioritized local businesses. I didn't want to contribute to the burden of over-tourism, and opted to visit lesser-known areas of Japan. Throughout the trip, their communication via whatsapp was excellent, making me feel like I had a local friend guiding me every step of the way.

  • — Maria & Jacob, Stockholm

    We’ve been to Japan before but Yutori helped us discover new places and experiences that really suited us.

    We can’t wait for our next Japan adventure! Thank you, Yutori!

  • — Chi & Anita, London

    We just had the most unforgettable family trip to Tokyo, and we cannot recommend Yutori’s travel expertise enough!

    Yutori anticipated everything, making our journey smooth, flexible, and full of fun experiences. With their insider knowledge, we discovered places we never would have found on our own. They helped us create memories our children will cherish forever.

    Laura even captured family photos on our excursions together. We highly recommend her to guide you and your loved ones throughout Japan!

  • — Sam, Anthony & Asher, Philadelphia

    Japan was a blast! In Tokyo, exploring with a local friend gave us insights that only a local can give. Hakone's traditional ryokan and open-air museum offered a perfect cultural retreat. Kyoto truly captured our hearts with its enchanting streets, temples, and shrines - the bike tour was a family favorite, providing answers to our many questions about what we were seeing. All our hotels met our needs perfectly, particularly enjoying the onsen experience.

    Thank you for crafting such a wonderful family adventure - we're already dreaming of our return to Japan!

  • — David & Luis, San Francisco

    Tokyo was the best part of our trip- not least for private tour through old and new Tokyo. The madness of Takeshita Dori and Harajuku in contrast to the serenity of Meiji Jingu shrine- never a dull moment!

    Thank you Yutori!

  • Ben & Paula, Tokyo

    Yutori was a huge help in planning the perfect winter trip for three generations of our family. It turned out even better than we could have imagined! Their expertise in Japan made our experience in Kanazawa and Shirakawago truly magical.

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